Warner Bros, Day 7

27 July 2010

Buzz around the office is that Comicon was a smashing success! I know it was for our department (Interactive Marketing). Today was more of the same, which is good. Augie flat out told me I’m doing well, and Jessica extended the invitation to ask for more! Formulating a plan now on what to ask to [...]

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Warner Bros, Day 6

21 July 2010

Whew, they’ve kept me busy today. Finished my goals from the Facebook project I was assigned to on Monday, and it all starts over again next week. Sat in on another Ad-Buying meeting, and realized I need to buff up my knowledge on what websites are good for what types of advertising. Listened in on [...]

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Warner Brothers, Day 5

19 July 2010

I’ve decided to do more of a “Live Blog” for my WB internship. Makes it easier for me! Got excited when I came in this morning, I’m going to start rocking some Social Media work for Warner!!! Social Media, being public and created by anyone, can destroy brand identities. What WB needs me to do, [...]

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Warner Brothers, Week 3

19 July 2010

7/12 Monday traffic BLOWS! But thats LA for you. Morning started a bit slow. Updated an executive advertising summary. Kind of a broad where we get clicks from, and how much we paid for them. Had lunch on the house at a nice little Thai Place. Celebrated a birthday in the office with cheese, fruit, [...]

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Old Spice, The Power of all Powerful Things

14 July 2010

Another post in the “Doing it Right” series, with “the man your man could smell like” Old Spice nailed it when they hired Wieden+Kennedy in Portland, Oregon to do the first “SMELL LIKE A MAN, MAN” commercial. They’ve been smelling sweet and staying dry ever since, following up with ads for fathers day, and a second [...]

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Warner Brothers, Week 2

12 July 2010

7/7/10 Alright, this one day a week 4 hours a day thing is silly, but thats all going to change next week. Today it was a set-up and start rocking on powerpoint and excel day. I still don’t have flash, so thank god for Google Chrome! We have an animate movie coming out in September.  I [...]

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Warner Brothers, Week 1

12 July 2010

So coming back to my blog after being gone for 2 months with this weaksauce post might not be enjoyable for everyone, but it is what it is. In these WB posts, I’m just making a record of what I am doing for them. Here we go… 6/30/2010 First day at Warner Brothers… were they [...]

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This Week in Relationship Marketing

9 May 2010

So whats new in the Relationship Marketing and Social Network world this week? Here is what stood out to me in my Google Reader, in no particular order: Marketing Blow up the Box! – New Marketing Labs Its probably because I was listening the Punk.mp3 from the “Question the Rules” guide to entrepreneurship just before [...]

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This Week in Relationship Marketing

1 May 2010

So here we go, #2 in my Weekly series, where I share everything and anything that I found interesting in the relationship marketing and social media spheres. This week, it seems to be all about PRIVACY. Facebook rolled out Open Graph, allowing everyone to like anything, anywhere. Seriously, I saw a like button on my [...]

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De-Mystifying SEO Magic

29 April 2010

SEO seems to be a hot button issue at the CSU Fullerton campus this semester, and I go to as many of the speakers as I can, bonus for you I guess. This week is CommWeek, and I  had the opportunity to sit in with Michael Craig, of ByteLaunch. Now this information isn’t new, its [...]

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