I’ve decided to do more of a “Live Blog” for my WB internship. Makes it easier for me! Got excited when I came in this morning, I’m going to start rocking some Social Media work for Warner!!! Social Media, being public and created by anyone, can destroy brand identities. What WB needs me to do, is find all of the publicly created pages for...

7/12 Monday traffic BLOWS! But thats LA for you. Morning started a bit slow. Updated an executive advertising summary. Kind of a broad where we get clicks from, and how much we paid for them. Had lunch on the house at a nice little Thai Place. Celebrated a birthday in the office with cheese, fruit, and crackers. Read a bit on Movie Marketing Madness about the lack of...

Another post in the “Doing it Right” series, with “the man your man could smell like” Old Spice nailed it when they hired Wieden+Kennedy in Portland, Oregon to do the first “SMELL LIKE A MAN, MAN” commercial. They’ve been smelling sweet and staying dry ever since, following up with ads for fathers day, and a second ad with...

7/7/10 Alright, this one day a week 4 hours a day thing is silly, but thats all going to change next week. Today it was a set-up and start rocking on powerpoint and excel day. I still don’t have flash, so thank god for Google Chrome! We have an animate movie coming out in September.  I updated a power point presentation for that today. It covers the where...

So coming back to my blog after being gone for 2 months with this weaksauce post might not be enjoyable for everyone, but it is what it is. In these WB posts, I’m just making a record of what I am doing for them. Here we go… 6/30/2010 First day at Warner Brothers… were they even ready for me to come? Today I found my cubicle, pictured above. I...

So whats new in the Relationship Marketing and Social Network world this week? Here is what stood out to me in my Google Reader, in no particular order: Marketing Blow up the Box! – New Marketing Labs Its probably because I was listening the Punk.mp3 from the “Question the Rules” guide to entrepreneurship just before I read this article, and it was...

So here we go, #2 in my Weekly series, where I share everything and anything that I found interesting in the relationship marketing and social media spheres. This week, it seems to be all about PRIVACY. Facebook rolled out Open Graph, allowing everyone to like anything, anywhere. Seriously, I saw a like button on my venti iced green tea, it’s getting...

SEO seems to be a hot button issue at the CSU Fullerton campus this semester, and I go to as many of the speakers as I can, bonus for you I guess. This week is CommWeek, and I  had the opportunity to sit in with Michael Craig, of ByteLaunch. Now this information isn’t new, its not exclusive, and I’m not the first to ever write these words, but I have...

Every once in a while, I come across someone doing it totally and completely right. Taking relationship marketing or social media, and bending and shaping it to their will. So, in keeping with the read/write/share nature of the web, I have decided to take a moment each week, and point out when someone gets relationship marketing (or at least my view of what it should...

I’ve been applying for internships like crazy over the past few days, hoping to catch one in the field of relationship marketing or social media marketing or new marketing, and any variation of the same thing (can we just find one thing to call it?). If you are offering work-study programs, internships, or jobs in these fields, please see my Internships page....