7/12
Monday traffic BLOWS! But thats LA for you.
Morning started a bit slow. Updated an executive advertising summary. Kind of a broad where we get clicks from, and how much we paid for them.
Had lunch on the house at a nice little Thai Place. Celebrated a birthday in the office with cheese, fruit, and crackers.
Read a bit on Movie Marketing Madness about the lack of interaction from the studios on Facebook. Still trying to figure out how WB goes beyond just pushing out content to their fans.
Sat in on the weekly interactive team meeting, which was enlightening and fast paced. Trying to keep up with the ad buying jargon, which I have never used before proved to be a little tougher than I thought. Its really interesting to see how quickly sites get and lose ad dollars, and how that is discussed once you are in the business.
I also got to sit in on the meeting with the entire Interactive Marketing team, responsible for things like creative, site design, and most importantly social media. I think these meetings are where I will learn the most. Going over the execution and schedules for each of the coming movies, up to 1 year out. Its pretty intense that a team of 15-20 people run the entire interactive department for WB.
7/14
Another mellow day at Warner, and traffic still sucks.
Today was another Executive Ad Summary. Learning more and more about how everything is working in this building, hopefully I can contribute something great before I leave in a few weeks! Better yet, hopefully I can stay on through the FALL!!!
I also got to read a script for today, interesting because I’ve never read one before. Much better to read than a book, where I usually just skip through to character dialog anyway.
More Monday!
